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Ahmet Murat Mendi
Senior Supply Chain Engagement Manager
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British American Tobacco
Murat brings over 16 years of experience in track and trace (T&T) systems, with a career spanning global T&T implementations, regulatory compliance, and stakeholder engagement across highly regulated industries such as tobacco and pharmaceuticals. He has led strategic alignment efforts between internal teams, industry stakeholders, and government bodies to navigate complex traceability frameworks. More recently he has been investigating blockchain solutions to further understand their capability to improve supply chain transparency and product traceability.